want to see my work?

2024 Hands & Hearts Dinner Video

Produced marketing materials, coordinated interviews and hosts, secured sponsors, and developed order of events.

Emmett Till Accuser Charges Article

Interviewed local attorney, produced TV segment, contacted Till family, and wrote web article.

Greensboro City Council Q&A Article

Interviewed several local city candidates and wrote web article.

2024 Hands & Hearts Sponsorship Book

Designed and developed custom sponsorship book for annual fundraiser

The Salvation Army Flyer

Created flyer promoting food pantry. Click to see the full design.

Instagram Reels

Filmed and edited Instagram reels for The Salvation Army. Click to view.

Relevant

Experience

2024

Communications Director

The Salvation Army of Greater Winston-Salem

• Supervise daily communication operations to enhance internal and external awareness and foster media partnerships.
  
• Develop promotional materials and presentations, tailor messaging for target audiences, and create engaging digital content.
  
• Manage social media platforms, analyze performance metrics, and implement a robust digital strategy.
  
• Organize press releases, press conferences, and fundraising events, securing sponsorships and partnerships.
  

2024

Communications Specialist

Zeta Phi Beta Sorority, Inc.

• Launched and managed a nationwide campaign through charitable and educational events.
  
• Cultivated relationships and promoted the organization's mission with external community partners.
  
• Oversaw social media presence across TikTok, Instagram, LinkedIn, and Facebook, ensuring engaging content and announcements.
  
• Organized and led community social events, adhering to legislative procedures and organizational bylaws.
  

2021 - 2023

Multi-Platform Producer

WFMY News 2

• Write, edit, and manage content for various communication channels, including newsletters, broadcasts, and social media.
  
• Develop and execute email marketing campaigns, plan company events, and oversee community outreach initiatives.
  
• Manage social media accounts, track engagement metrics, and ensure brand consistency across all communication channels.
  
• Collaborate with internal teams and external contributors to create compelling multimedia content and drive audience engagement.
  

2019- 2021

Multi-Platform Producer

WZZM 13 On Your Side

• Produced high-quality content for TV, digital, and social media platforms, enhancing audience engagement.
  
• Managed cross-functional teams, coordinated stakeholders, and maintained production timelines and budgets.
  
• Developed and executed creative strategies, informed by research and data analysis, to meet project objectives.
  
• Fostered strong relationships with partners, and identified trending content using the Associated Press Stylebook.
  

2018

Reporter

QCityMetro

• Researched, wrote, and edited news articles on various topics, ensuring accuracy and clarity.
  
• Conducted interviews with experts, gathered information, and created multimedia content for engaging stories.
  
• Managed social media accounts to promote articles and interact with readers, enhancing audience engagement.
  
• Collaborated with editors on article development and assisted in the production of print and digital publications.
  

Skills & certifications

“I highly recommend Kayanah Alexander, who has been an exceptional Marketing/Communications Director at The Salvation Army of Greater Winston-Salem. Kayanah's expertise in digital strategy, media relations, and content creation significantly boosted our organization’s visibility and engagement. Her leadership in developing promotional materials, managing social media platforms, and executing strategic plans for fundraising events has been outstanding.”

“In addition to a very creative news and marketing mind, Kayanah is an incredibly caring person. She genuinely cares about her colleagues. I cannot tell you how many times she has checked in with colleagues to make sure that they are doing okay. Not everyone is like that. She has a big heart and cares about the happiness of her team.”